More than 18,323 people registered as organ and tissue donors last year through programs conducted by Gift of Hope Organ & Tissue Donor Network – a 19% increase over 2012.* This feat is perhaps even more impressive considering the increase comes after Gift of Hope teamed with ICE Factor Experiential Marketing Company’s marketing services in 2012 to set another record – the Guinness Book of World Records’ mark for the most people to register as organ donors in one day (2,262).
ICE Factor strives to use innovative technology and guerrilla marketing strategies to engage consumers and inform them of the importance of organ and tissue donation and to sign-up consumers who choose to register as lifesaving donors. ICE Factor has been working with Gift of Hope since 2010 and is currently scheduling events for 2014. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Please visit www.donatelife.net if you wish to register as a new organ and tissue donor.
Gift of Hope Organ and Tissue Donor Network is a not-for-profit organ procurement organization that coordinates organ and tissue donation and provides public education in Illinois and northwest Indiana.
ICE Factor is an experiential marketing agency that reaches consumers in every industry through innovative and eye-catching marketing solutions. Each experiential marketing campaign is designed to provide the optimal experience for consumers, thereby yielding a maximum return for clients. ICE Factor connects brands with consumers, inspires action, creates a buzz, and interacts with target markets.
*Results furnished by Gift of Hope.
EXPERIENTIAL MARKETING 