March 13, 2014

GIFT OF HOPE AND ICE FACTOR TEAM FOR RECORD-SETTING YEAR

More than 18,323 people registered as organ and tissue donors last year through programs conducted by Gift of Hope Organ & Tissue Donor Network – a 19% increase over 2012.* This feat is perhaps even more impressive considering the increase comes after Gift of Hope teamed with ICE Factor Experiential Marketing Company’s marketing services in 2012 to set another record – the Guinness Book of World Records’ mark for the most people to register as organ donors in one day (2,262).

ICE Factor strives to use innovative technology and guerrilla marketing strategies to engage consumers and inform them of the importance of organ and tissue donation and to sign-up consumers who choose to register as lifesaving donors. ICE Factor has been working with Gift of Hope since 2010 and is currently scheduling events for 2014. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Please visit www.donatelife.net if you wish to register as a new organ and tissue donor.

Gift of Hope Organ and Tissue Donor Network is a not-for-profit organ procurement organization that coordinates organ and tissue donation and provides public education in Illinois and northwest Indiana.

ICE Factor is an experiential marketing agency that reaches consumers in every industry through innovative and eye-catching marketing solutions. Each experiential marketing campaign is designed to provide the optimal experience for consumers, thereby yielding a maximum return for clients. ICE Factor connects brands with consumers, inspires action, creates a buzz, and interacts with target markets.

*Results furnished by Gift of Hope.

December 6, 2013

2013 Gift Of Hope Campaign

We just wrapped up another successful year of activations for Gift of Hope organ and tissue donation. Please take a look at our highlight video posted above. Enjoy!

October 28, 2013

Stencil Marketing

Stencil Marketing is an experiential marketing technique used to brand and promote your company logo or message anywhere. This green-friendly application is a great way to advertise and reach your most valuable asset, your customer! Each custom designed stencil can be applied within minutes and even in the snow! Whether you are looking to connect brands with consumers, inspire action, create a buzz, interact with your target market, create product awareness, Stencil Marketing is your solution.

Numerous businesses have already witnessed the benefits of the additional brand presence provide by Stencil Marketing. Many of our clients love the fact that the Stencil Marketing kits are portable and user-friendly. Stencil Marketing is a creative, eye-catching way to grab the attention of pedestrians in high traffic areas such as universities, shopping areas and transportation hubs, or in front of venues, clubs and pubs. The possibilities are endless! The process is simple and provides a fun way to spread your brand on sidewalks, parking lots, floors and more. Even the cost of your unique and custom built stencil kit is a fraction of other traditional media.

Some may call it Street Advertising, Graffiti Advertising, Stencil Branding, Street Art or even Guerrilla Street Marketing, but no matter what you call it, no matter where you apply it, Stencil Marketing will brand and promote the precise image, feel, and lasting impression for everyone!

September 20, 2013

ICE Factor and Experiential Marketing for Startups and Mobile App

A new app that is a community where people and businesses connect on their terms hired ICE Factor to enage consumers and encouraging them to download, register, and actively use the app, all while developing brand awareness.

The campaign involved Brand Ambassadors in red morph suits with QR code boxes strapped to their chests, explaining the app to festival attendees and helping them register. The first activation took place over three days, within which time approximately 640 users were registered and 10,000+ interactions/impressions took place.

The Brand Ambassadors in red morph suits served a number of different purposes. First, the bright red morph suits drew the attention of festival attendees and served as an icebreaker for engagement. The outfits also reinforced branding, as the business portrays itself as an exciting and dynamic company, and red is the color of the app. Most importantly, the QR boxes alleviated one of the steps of the download and also provided real-time, measurable data regarding the success of the activation. Almost all festival attendees had experienced the team and brand by the time they left the event.

Call ICE Factor today to discuss your marketing needs!!

August 28, 2013

ICE Factor College Marketing for Organ Donation

ICE Factor College Marketing for Gift of Hope

ICE Factor just completed another activation for Gift of Hope at University of Illinois’ Quad Day!

This was our second year at University of Illinois for Quad Day. It was a fantastic turn out. Students started showing up right after the set-up and were present until the end of the event. The team worked very well together and did a great job getting students to sign up to be donors.

Approximately 1,500 new donors were registered in only 4 hours!!

August 20, 2013

Experiential Marketing Campaign for U.S. Cellular

Experiential Marketing Campaign

Market: Maine, Iowa, Wisconsin, West Virginia, Oklahoma, and IndianaTiming: September– December 2011

Objectives:
Develop, coordinate and execute experiential marketing campaign at all home college football games, including University of Maine, Iowa State, University of Iowa, University of Northern Iowa, University of Wisconsin, University of West Virginia, Tulsa University, and Valparaiso University.

Elements:
2 branded Segways with brand ambassador riders branded, promoted and engaged students and alumni at college football games in select markets. Brand ambassadors were specifically driving traffic to local retail stores , fielding questions about products and services and encouraging consumers to participate in the instant win and grand prize sweepstakes.

Results:
Generated 50,000+ impressions from student traffic. Collected data from 5,026 consumers on-site for all markets and provided real-time results daily for follow-up. Distributed 14,298 branded beads, 2,177 retail coupons, 83 branded university hats, 5,810 branded koozies and 1,173 gift cards at the 48 events.

“It was a pleasure working with you and your team and I truly appreciate all of you professionalism and ability to adapt to our (sometime crazy) program. We look forward to working with you again on our next experiential campaign.” – Marketing Manager, US Cellular

August 20, 2013

Chicago Segway Marketing for Visit Florida

ICE Factor Chicago Segway Marketing Visit Florida

Market: Chicago, Illinois and Boston Massachusetts

Timing: Three consecutive weeks

Objectives:

Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.

Elements:
10 Segways, four Ad-Bikes, and other various experiential marketing, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.

Results:
Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.

Memorable Moment:
Watching consumers gawk at the Flamingo hats and literally sigh as they expressed that they wished they were in Florida instead of dealing with the cold weather.

“We are excited with ICE Factor’s delivery of the Visit Florida Campaign. Their professionalism and results exceeded our expectations!” – Visit Florida’s Brand Manager

EXPERIENTIAL MARKETING

CHICAGO EXPERIENTIAL MARKETING AGENCY / BRAND ACTIVATION / GUERRILLA MARKETING / PROMOTIONS

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