ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

A new app that is a community where people and businesses connect on their terms hired ICE Factor to enage consumers and encouraging them to download, register, and actively use the app, all while developing brand awareness.

The campaign involved Brand Ambassadors in red morph suits with QR code boxes strapped to their chests, explaining the app to festival attendees and helping them register. The first activation took place over three days, within which time approximately 640 users were registered and 10,000+ interactions/impressions took place.

The Brand Ambassadors in red morph suits served a number of different purposes. First, the bright red morph suits drew the attention of festival attendees and served as an icebreaker for engagement. The outfits also reinforced branding, as the business portrays itself as an exciting and dynamic company, and red is the color of the app. Most importantly, the QR boxes alleviated one of the steps of the download and also provided real-time, measurable data regarding the success of the activation. Almost all festival attendees had experienced the team and brand by the time they left the event.

Call ICE Factor today to discuss your marketing needs!!

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Chicago Segway Marketing for Visit Florida

ICE Factor Chicago Segway Marketing Visit Florida

ICE Factor Chicago Segway Marketing Visit Florida

Market: Chicago, Illinois and Boston Massachusetts
Timing: Three consecutive weeks
Objectives:
Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.
Elements:
10 Segways, four Ad-Bikes, and other various experiential marketing, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.
Results:
Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.
Memorable Moment:
Watching consumers gawk at the Flamingo hats and literally sigh as they expressed that they wished they were in Florida instead of dealing with the cold weather.

“We are excited with ICE Factor’s delivery of the Visit Florida Campaign. Their professionalism and results exceeded our expectations!” – Visit Florida’s Brand Manager
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ICE Factor Chicago Trade Show Marketing Sweets & Snacks Expo

ICE Factor Chicago Trade Show Marketing Sweets & Snacks Expo

ICE Factor Chicago Trade Show Marketing Sweets & Snacks Expo

Market: Chicago, Illinois
Timing: 2011-2013
Objectives:
Develop, coordinate and execute a branded Segway marketing campaign for the National Confectioners Association and their clients. ICE Factor would utilize their marketing experience and best practices to represent the National Confectioners Association and work directly with the sponsors of the Sweets and Snacks Expo.
Elements:
Multiple teams were onsite and utilized branded Segways to engage buyers of the Expo. Branded Segways would brand, promote, and approach all attendees to speak directly about client talking points to gain interest and push traffic to the clients booth.
Results:
Branded and promoted via unique Segway media and professionally represented individual sponsors through one on one engagement. Generated thousands of impressions from attendee traffic and distributed thousands of promotional samples to attendees for our client’s sponsors.
“Your company has set the bar in working with a partner. We have been completed satisfied with your level of service, your commitment to our clients’ (the sponsors) needs and you always make my life very easy. I am fortunate to have the opportunity to work with you and look forward to working with you each year. ” – Manager, Events, National Confectioners Association

ICE Factor Chicago Guerrilla Marketing for Novartis Pharmaceutical

Market: McCormick Place Convention Center and Downtown Chicago, Illinois 

ICE Factor Scooter Squad Marketing

ICE Factor Chicago Scooter Squad Marketing

Timing: 2 Consecutive Days
Objectives:
Direct traffic to Gleevec/Novartis Pharmaceutical booth at the American Society of Clinical Oncology Annual Convention. Dedicated team to answer Gleevec booth related questions, and provide a fun and interactive experience for convention attendees.Elements:
One branded Segway Team of four and one Scooter Squad Team of three covered the front entrance of the Hyatt McCormick Place hotel, McCormick Place Convention Center, the transition between the West and East Building entrances, Michigan Avenue, Rush Street and various hotels and restaurants for 10 hours daily. The Segway and Scooter Teams were accompanied by Taxi Cab and Airport banner advertising.

Results:
Generated 150,000+ impressions from attending convention doctors. Client estimated that there was a 10% increase in booth traffic from the previous year.

“Your team did an outstanding job representing Gleevec and increasing traffic to our convention booth! We are excited to have found your unique services and look forward to another campaign this fall in Atlanta. We are excited that a new partnership between our companies has been created. ” – Gleevec Brand Manager

H&R Block Activation Brand Ambassadors and Branded Segways Marketing

ICE Factor H&R Block Marketing Campaign

ICE Factor H&R Block Marketing Campaign

Market: Illinois, Indiana, and Minnesota
Timing: January – March 2012
Objectives:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Elements:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Results:
Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.
Other:
ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

Sears Kenmore Segway Marketing Activation Downtown Chicago

ICE Factor Segway Marketing Chicago Sears Kenmore

ICE Factor Segway Marketing Chicago Sears Kenmore

Market: Downtown Chicago, Illinois
Timing: Multiple Weeks
Objectives:
Plan, direct, and execute 2 separate pop up stores for Sears’ brand’s Kenmore and Craftsman. Pop-up stores required event marketing agency to create the buzz, brand, promote, and engage consumers in the Chicago area and entice them to head to each pop up store location.
Elements:
The Kenmore Live Studio utilized branded Segways and scooters towing illuminated billboards while professional brand ambassadors wore chef inspired outfits. Brand ambassadors distributed promotional material and worked in conjunction with Second City comedy show for the grand opening launch. The Craftsman Experience utilized guerrilla marketing and branded Segways of four to actively promote the unique pop-up store where consumers would bring it, build it, and broadcast it. Each pop-up location was broadcast and streamed live 24 hours a day.
Results:
Generated 100,000+ impressions from local Chicago-ians. Each pop-up store location directly received thousands of attendees to each grand opening. Engagement strategy and impressions created a cult-like following for pop-up stores with routine and repeat attendance throughout the year.