ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

A new app that is a community where people and businesses connect on their terms hired ICE Factor to enage consumers and encouraging them to download, register, and actively use the app, all while developing brand awareness.

The campaign involved Brand Ambassadors in red morph suits with QR code boxes strapped to their chests, explaining the app to festival attendees and helping them register. The first activation took place over three days, within which time approximately 640 users were registered and 10,000+ interactions/impressions took place.

The Brand Ambassadors in red morph suits served a number of different purposes. First, the bright red morph suits drew the attention of festival attendees and served as an icebreaker for engagement. The outfits also reinforced branding, as the business portrays itself as an exciting and dynamic company, and red is the color of the app. Most importantly, the QR boxes alleviated one of the steps of the download and also provided real-time, measurable data regarding the success of the activation. Almost all festival attendees had experienced the team and brand by the time they left the event.

Call ICE Factor today to discuss your marketing needs!!

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ICE Factor College Marketing for Organ Donation

ICE Factor College Marketing for Gift of Hope

ICE Factor College Marketing for Gift of Hope

ICE Factor just completed another activation for Gift of Hope at University of Illinois’ Quad Day!

This was our second year at University of Illinois for Quad Day. It was a fantastic turn out.  Students started showing up right after the set-up and were present until the end of the event.  The team worked very well together and did a great job getting students to sign up to be donors.  

Approximately 1,500 new donors were registered in only 4 hours!!    

Experiential Marketing Campaign for U.S. Cellular

Experiential Marketing Campaign

Experiential Marketing Campaign

Market: Maine, Iowa, Wisconsin, West Virginia, Oklahoma, and IndianaTiming: September– December 2011
Objectives:
Develop, coordinate and execute experiential marketing campaign at all home college football games, including University of Maine, Iowa State, University of Iowa, University of Northern Iowa, University of Wisconsin, University of West Virginia, Tulsa University, and Valparaiso University.
Elements:
2 branded Segways with brand ambassador riders branded, promoted and engaged students and alumni at college football games in select markets. Brand ambassadors were specifically driving traffic to local retail stores , fielding questions about products and services and encouraging consumers to participate in the instant win and grand prize sweepstakes.
Results:
Generated 50,000+ impressions from student traffic. Collected data from 5,026 consumers on-site for all markets and provided real-time results daily for follow-up. Distributed 14,298 branded beads, 2,177 retail coupons, 83 branded university hats, 5,810 branded koozies and 1,173 gift cards at the 48 events.

“It was a pleasure working with you and your team and I truly appreciate all of you professionalism and ability to adapt to our (sometime crazy) program. We look forward to working with you again on our next experiential campaign.” – Marketing Manager, US Cellular

Chicago Guerrilla Marketing for RCN

ICE Factor Chicago RCN Experiential Marketing

ICE Factor Chicago RCN Experiential Marketing

Market: Lincoln Park Zoo, Chicago, Illinois
Timing: 2 Week Program, 2010
Objectives:
Strategize, develop, coordinate and execute experiential marketing campaign utilizing a unique experience to brand, promote the launch of TiVo Premiere for RCN.
Elements:
Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop.
Results:
Generated 100,000+ impressions from consumer traffic. Distributed 10,000 promotional flyers on TiVo to consumers prior to and during event activation. Branded a 10 foot RCN balloon during the Chicago Air and Water show that has an annual attendance of 2 million. The promotional balloon drop provided consumers with 6 chances over a period of 7 hours to obtain hundreds of tickets worth prizes, such as TiVo plush, $50 off bill, stickers and pens. Consumers were also able to get pictures taken with TiVo mascot throughout the day.

“ICE Factor was a key component in our university blitz and TiVo Premiere launch. We have utilized their scooters trailing billboards and branded Segways in the past as both of those innovative tactics were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them! ” – Marketing Manager, RCN

ICE Factor – Chicago Experiential Marketing Agency Breaks World Record

Chicago Experiential Marketing Agency Breaks World Record!

ICE-Factor-Gift-Of-Hope

ICE Factor Street Team and Gift of Hope

Market: Illinois
Timing: August 26, 2012
Objectives:
Develop, coordinate and execute experiential marketing activation to achieve Guinness Book of World Records for the most amount of organ donor signups in an 8 hour period.
Elements:
Experiential and branded tent. Professional brand ambassadors approached and engaged students at the University of Illinois campus. Brand ambassadors were trained to educate consumers first about having the opportunity to become an Illinois organ and tissue donor and then speak about the initiative to be a part of the Guinness Book of World Records by making their commitment on that day.
Results:
Generated 10,000+ impressions from student traffic, distributed 4,000 t-shirts, and 2,500 wristbands. Demolished previous Guinness Book of World Records standing. Old Record: 765. New Record: 2,262
Other:
ICE Factor has been working with Gift of Hope since 2010. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Our turnkey services for Gift of Hope have set the standard for engagement and registrations within the brand, Donate Life, and its community. ICE Factor’s successful training methods and engagement process has been so successful that ICE Factor now trains volunteers and employees for the Donate Life brand. Since working with Gift of Hope, ICE Factor is regularly contacted by the Donate Life brand to activate campaigns in multiple states.