USA Network Scooter Squads Marketing

USA Network Scooter Squads Marketing

USA Network Scooter Squads Marketing Boston New York California and Chicago

Market: Massachusetts, New York, Illinois, California
Timing: June 2011
Objectives:
Develop, coordinate and execute experiential marketing campaign utilizing branded scooters towing illuminated billboards and branded ice cream karts to promote USA Network television series.
Elements:
Multiple teams were utilized throughout each market and consisted of team members as brand ambassadors utilizing branded scooters and branded ice cream karts.
Results:
Generated 1,000,000+ impressions from consumer traffic. Distributed thousands of promotional materials on USA Network television series and 100,000 ice cream cones.

“From the very beginning, ICE Factor’s team was strategic and organized for this multi-market activation. Their attention to detail , communication and response assured us that we were working with the right marketing company to represent our client.” – Agency Account Manager, USA Network
Contact ICE Factor today for any and all of your marketing needs at: (847) 844-0814 or E-mail us at contact@icefactor.com

USA Network Scooter Squads Marketing was originally published on ICE Factor

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

ICE Factor and Experiential Marketing for Startups and Mobile App

A new app that is a community where people and businesses connect on their terms hired ICE Factor to enage consumers and encouraging them to download, register, and actively use the app, all while developing brand awareness.

The campaign involved Brand Ambassadors in red morph suits with QR code boxes strapped to their chests, explaining the app to festival attendees and helping them register. The first activation took place over three days, within which time approximately 640 users were registered and 10,000+ interactions/impressions took place.

The Brand Ambassadors in red morph suits served a number of different purposes. First, the bright red morph suits drew the attention of festival attendees and served as an icebreaker for engagement. The outfits also reinforced branding, as the business portrays itself as an exciting and dynamic company, and red is the color of the app. Most importantly, the QR boxes alleviated one of the steps of the download and also provided real-time, measurable data regarding the success of the activation. Almost all festival attendees had experienced the team and brand by the time they left the event.

Call ICE Factor today to discuss your marketing needs!!

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H&R Block Activation Brand Ambassadors and Branded Segways Marketing

ICE Factor H&R Block Marketing Campaign

ICE Factor H&R Block Marketing Campaign

Market: Illinois, Indiana, and Minnesota
Timing: January – March 2012
Objectives:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Elements:
Multiple teams were utilized throughout each market and consisted of team members as Brand Ambassadors utilizing branded Segways and human QR code units (ICE Media Gear).
Results:
Generated 500,000+ impressions from consumer traffic. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Increased Latino consumer market by 5%, scheduled 4,000 consumer appointments and provided a 13% conversion for H&R Block.
Other:
ICE Factor’s successful results from the 2012 Guerrilla Marketing Campaign led to H&R Block hiring ICE Factor for other events, such as the Super Bowl, as well as an increased number of activations for the 2013 year.

“I have worked with many vendors during my 20 years in the business, but ICE Factor, by far, is the gold standard for active, positive, effective relationships that drive results. Working with ICE Factor was one of the best decisions I’ve made. Their creativity, program development skills, training, and people make them the perfect partner. We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well. They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle. Can’t say enough good things. Thank you Russ, Bret and team!” – Regional Marketing Manager, H&R Block

ICE Factor and AT&T U-verse Retail Promotions

ICE-Factor-Retail-Activation

ICE Factor and AT&T U-verse Nationwide Retail Promotions

Market: Orlando Florida
Timing: 15 Weeks
Objectives: Strategize, and execute a 15 week event management execution to brand, promote, and register consumers for AT&T U-verse.
Elements: Dedicated internal team for 15 weeks that researched, planned, and executed entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup , execution and breakdown.
Results: Ongoing.

“Your results are proven, your management is attentive and your dedicated team is not only committed but thorough and professional. You results have proved that we have selected the best partner for the need of event management services.”  – AT&T U-verse Account Manager